Jargon Map
1,737 terms
A wiki of the working vocabulary of tech startups and SaaS, linked by field and relation.
Product
287 terms
- Acceptance Criteria
- Activation
- Add-on
- Aha Moment
- Alpha
- Annual Plan
- API Product
- Architecture Decision Record
- Assisted Onboarding
- Attractive Quality
- Auto Renewal
- Backlog Refinement
- Beachhead Market
- Benchmarking
- Billing Model
- Bowling Alley
- Browser Extension
- Build-Buy-Partner
- Business Rule
- Business to Business
- Business to Business to Consumer
- Business to Consumer
- Business to Government
- Business Type
- Buyer Persona
- Canary Release
- Cancellation Flow
- Changelog
- Chasm
- Chief Product Officer
- Churn
- Clickable Dummy
- Closed Beta
- Cohort Retention
- Competitive Analysis
- Competitive Matrix
- Competitor-based Pricing
- Concierge MVP
- Confidence
- Continuous Discovery
- Cost of Delay
- Cost-plus Pricing
- Counter Metric
- Credit Model
- Cross-sell
- Customer Effort Score
- Customer Interview
- Customer Journey Map
- Customer Satisfaction Score
- Daily Active Users
- Dark Launch
- DAU/MAU Ratio
- Decision Record
- Decline
- Definition of Done
- Deprecation
- Desk Research
- Desktop App
- Detractor
- Diary Study
- Differentiation
- Dual-track Agile
- Early Access Program
- Early Adopter
- Early Majority
- Edge Case
- Effort
- Emotional Job
- Empty State Onboarding
- End of Life
- Enterprise
- Epic
- Exception Policy
- Expansion Revenue
- Experiment Toggle
- Feasibility Risk
- Feature Adoption Rate
- Feature Flag
- Feature Gating
- Feature Request
- Feedback Channel
- Feedback Loop
- Field Research
- Flattening Retention Curve
- Flow Chart
- Four Big Risks
- Free Trial
- Freemium
- Functional Job
- Functional Requirement
- Functional Spec
- General Availability
- Go-to-Market
- Grace Period
- Growth PM
- Growth Stage
- Habit Moment
- Hard Paywall
- HEART Framework
- High-fidelity Prototype
- Hotfix
- Hypothesis
- ICE Scoring
- Ideal Customer Profile
- Impact
- Indifferent Quality
- Indirect Competitor
- Infrastructure as a Service
- Initiative
- Innovator
- Internal Enablement
- Introduction
- INVEST
- Involuntary Churn
- Job Story
- Jobs to be Done
- Kano Model
- Kill Switch
- Laggard
- Lagging Indicator
- Landing Page MVP
- Late Majority
- Launch Checklist
- Launch Tier
- Leading Indicator
- Logo Churn
- Low-fidelity Prototype
- Marketplace
- Maturity
- Migration Guide
- Milestone
- Minimum Lovable Product
- Minimum Marketable Product
- Minimum Viable Product
- Moat
- Mobile App
- Moment of Truth
- Monthly Active Users
- Monthly Plan
- MoSCoW
- Multi-tenancy
- Must-be Quality
- N-day Retention
- Net Promoter Score
- Non-functional Requirement
- North Star Metric
- Now-Next-Later
- On-premise
- Onboarding
- Onboarding Checklist
- One-dimensional Quality
- One-pager
- Open Beta
- Opportunity Scoring
- Opportunity Solution Tree
- Opt-in Trial
- Opt-out Trial
- Out of Scope
- Outcome-based Roadmap
- Pain Point
- Paper Prototype
- Participant Recruiting
- Passive
- Paywall
- Percentage Rollout
- Permission Toggle
- Persona
- Pilot
- Platform
- Platform as a Service
- Platform PM
- Post-PMF
- Power User
- PR/FAQ
- Pre-PMF
- Price Anchoring
- Pricing
- Prioritization
- Problem Statement
- Product
- Product Analyst
- Product Backlog
- Product Discovery
- Product Form Factor
- Product Life Cycle
- Product Manager
- Product Marketing Manager
- Product Metrics
- Product Owner
- Product Policy
- Product Portfolio
- Product Positioning
- Product Principles
- Product Requirements Document
- Product Roadmap
- Product Strategy
- Product Tour
- Product Vision
- Product-Led Growth
- Product-Market Fit
- Progressive Delivery
- Promoter
- Proof of Concept
- Proto-persona
- Prototype
- Qualitative Research
- Quantitative Research
- Reach
- Release
- Release Note
- Release Toggle
- Request for Comments
- ResearchOps
- Resurrected User
- Retention
- Retention Curve
- Revenue Churn
- Reverse Quality
- Reverse Trial
- RICE Scoring
- Rollback
- Rolling Retention
- Sales-Led Growth
- Satisfaction Metrics
- Scope
- Scope Creep
- Screen Definition
- Sean Ellis Test
- Seat Expansion
- Seat-based Pricing
- Segmentation
- Self-serve Onboarding
- Service Blueprint
- Serviceable Available Market
- Serviceable Obtainable Market
- Session
- Setup Moment
- Single-tenancy
- Small and Medium Business
- Social Job
- Soft Launch
- Soft Paywall
- Software as a Service
- Software Development Kit
- Specification
- State Diagram
- Story Mapping
- Subscription
- Substitute
- Success Criteria
- Sunset
- Survey
- Switch Interview
- TAM/SAM/SOM
- Target Market
- Task
- Tech Debt Ticket
- Technical Product Manager
- Theme-based Roadmap
- Tiered Pricing
- Time to Value
- Timeline Roadmap
- Total Addressable Market
- Touchpoint
- Upsell
- Usability Risk
- Usability Test
- Usage Limit
- Usage Metrics
- Usage-based Pricing
- User Persona
- User Research
- User Story
- Value Risk
- Value-based Pricing
- Value-Effort Matrix
- Van Westendorp
- Vanity Metric
- Viability Risk
- Voice of Customer
- Voluntary Churn
- Web App
- Weekly Active Users
- Weighted Shortest Job First
- White Label
- Wizard of Oz MVP
- Working Backwards
Ways of working
113 terms
- Action Item
- Agile
- Agile Coach
- Agile Estimation
- Agile Manifesto
- Assignee
- Asynchronous Communication
- Bikeshedding
- Blocker
- Bottleneck
- Brooks's Law
- Buffer
- Build-Measure-Learn
- Burndown Chart
- Burnup Chart
- Capacity Planning
- Chapter
- Collaboration Mode
- Collective Code Ownership
- Cone of Uncertainty
- Context Switching
- Conway's Law
- Core Time
- Cross-functional Team
- Crunch
- Cumulative Flow Diagram
- Cycle Time
- DACI
- Daily Scrum
- Dark Agile
- Deadline Pressure
- Decision Making
- Delivery Manager
- Delivery Risk
- Demo
- Development Team
- Disagree and Commit
- Documentation First
- Due Date
- Engineering Manager
- Extreme Programming
- Firefighting
- Flow Efficiency
- Focus Factor
- Guild
- Hybrid Work
- Increment
- Incremental Development
- Issue
- Iterative Development
- Kanban
- Kanban Board
- Keep-Problem-Try
- Kickoff
- Label
- Large-Scale Scrum
- Lead Time
- Lean
- Lean Startup
- Liked-Learned-Lacked-Longed for
- Meeting Hygiene
- Mob Programming
- Nexus
- No Estimates
- Pair Programming
- Parkinson's Law
- Pivot
- Planning Poker
- Pull System
- RACI Matrix
- Relative Estimation
- Release Train
- Remote Work
- Retrospective
- Scaled Agile Framework
- Scaling Framework
- Scrum
- Scrum Master
- Scrum of Scrums
- Self-organizing Team
- Simple Design
- Single-threaded Owner
- Spillover
- Spotify Model
- Sprint
- Sprint Backlog
- Sprint Cadence
- Sprint Goal
- Sprint Planning
- Sprint Review
- Squad
- Stakeholder
- Start-Stop-Continue
- Story Point
- Subtask
- Sustainable Pace
- Swimlane
- Synchronous Communication
- T-shirt Sizing
- Throughput
- Ticket
- Timebox
- Tribe
- Two-way Door
- Validated Learning
- Value Stream
- Velocity
- Waste
- Waterfall
- Ways of Working
- Work in Progress Limit
- Work Item
- Workflow Status
Engineering
232 terms
- ACID
- Agent
- AI Engineering
- Alerting
- API Gateway
- API Versioning
- Application Performance Monitoring
- Application Programming Interface
- Application Security
- Artifact
- Authentication
- Authorization
- Autoscaling
- Backend
- Backend Developer
- Background Job
- Backward Compatibility
- Blameless Postmortem
- Blue-Green Deployment
- Boy Scout Rule
- Branch
- Breaking Change
- Bug
- Build
- Bundler
- Business Logic
- Caching
- Cascading Style Sheets
- Change Failure Rate
- Chief Technology Officer
- Client-side Rendering
- Cloud
- Code Quality
- Code Review
- Code Smell
- Code Splitting
- Cohesion
- Cold Start
- Commit
- Component
- Compression
- Concurrency
- Container
- Content Delivery Network
- Context Window
- Continuous Delivery
- Continuous Deployment
- Continuous Integration
- Continuous Integration and Delivery
- Coupling
- Cron Job
- Cross-browser Compatibility
- Cross-site Request Forgery
- Cross-site Scripting
- Cumulative Layout Shift
- Data Engineer
- Database
- Database Index
- Database Schema
- Denormalization
- Deployment Frequency
- Design Pattern
- DevOps Engineer
- Distributed Tracing
- Document Object Model
- Domain Name System
- Domain-driven Design
- Don't Repeat Yourself
- DORA Metrics
- Edge Computing
- Embedding
- Encryption
- End-to-End Test
- Engineering
- Environment
- Environment Variable
- Error Budget
- Error Tracking
- Escalation
- Eval
- Event-driven Architecture
- Fine-tuning
- Fixture
- Flaky Test
- Foreign Key
- Formatter
- Frontend
- Frontend Developer
- Full-stack Developer
- Git
- Git Flow
- GraphQL
- gRPC
- Guardrail
- Hallucination
- Hashing
- Hexagonal Architecture
- Horizontal Scaling
- HTTP Method
- Hydration
- HyperText Markup Language
- Idempotency
- Image Optimization
- Incident
- Incident Management
- Incremental Static Regeneration
- Infrastructure
- Infrastructure as Code
- Integration Test
- Interaction to Next Paint
- JavaScript
- JavaScript Object Notation
- JSON Web Token
- Key-value Store
- Large Language Model
- Largest Contentful Paint
- Layered Architecture
- Lazy Loading
- Lead Time for Changes
- Linter
- Load Balancer
- Load Test
- Logging
- Mean Time Between Failures
- Mean Time to Recovery
- Memory Leak
- Merge
- Merge Conflict
- Message Queue
- Metrics
- Microservices
- Middleware
- Migration
- Mobile Developer
- Mock
- Model Context Protocol
- Modular Monolith
- Monolith
- Monorepo
- Multi-factor Authentication
- N+1 Problem
- Normalization
- NoSQL
- OAuth
- Object-Relational Mapping
- Observability
- On-call
- OpenAPI Specification
- Orchestration
- OWASP Top 10
- Payload
- Penetration Test
- Pipeline
- Polyfill
- Postmortem
- Prefetch
- Preview Deployment
- Primary Key
- Principle of Least Privilege
- Progressive Web App
- Prompt Engineering
- Props Drilling
- Pull Request
- QA Engineer
- Quality Assurance
- Race Condition
- Rate Limiting
- Rebase
- Refactoring
- Regression Test
- Relational Database
- Replication
- Repository
- Representational State Transfer
- Reproduction Steps
- Retrieval-Augmented Generation
- Reverse Proxy
- Role-based Access Control
- Rolling Deployment
- Root Cause Analysis
- Row Level Security
- Scalability
- Secret Management
- Security Engineer
- Semantic Versioning
- Server
- Server-side Rendering
- Serverless
- Service Level Agreement
- Service Level Indicator
- Service Level Objective
- Session
- Severity
- Sharding
- Single Page Application
- Single Point of Failure
- Single Sign-On
- Site Reliability Engineer
- Smoke Test
- Software Architecture
- SOLID Principles
- SQL Injection
- State Management
- Stateless
- Static Analysis
- Static Site Generation
- Status Code
- Structured Query Language
- Table
- Tech Lead
- Technical Debt
- Test Coverage
- Test-driven Development
- Testing
- Time to First Byte
- Time to Restore Service
- Token
- Transaction
- Transport Layer Security
- Tree Shaking
- Trunk-based Development
- TypeScript
- Unit Test
- Uptime
- Vector Database
- Version Control
- Vertical Scaling
- Virtual Machine
- Web Performance
- Webhook
- WebSocket
- You Aren't Gonna Need It
Design
232 terms
- Above the Fold
- Accessibility
- Accessible Rich Internet Applications
- Accordion
- Active
- Adaptive Design
- Affordance
- Alias Token
- Alignment
- Alt Text
- Atom
- Atomic Design
- Auto Layout
- Avatar
- Badge
- Bait and Switch
- Banner
- Brand Designer
- Breadcrumb
- Breakpoint
- Button
- Button Label
- Card
- Card Sorting
- Checkbox
- Chip
- Co-design
- Cognitive Walkthrough
- Color
- Color Blindness
- Color Model
- Color Palette
- Column
- Combobox
- Component Library
- Component Spec
- Component Token
- Confirmshaming
- Conformance Level
- Contrast
- Contrast Ratio
- Corner Radius
- Credibility
- Dark Mode
- Dark Pattern
- Date Picker
- Default State
- Define
- Design
- Design Critique
- Design Debt
- Design Deliverable
- Design Engineer
- Design Handoff
- Design Lead
- Design Process
- Design QA
- Design Review
- Design Sprint
- Design System
- Design System Governance
- Design Thinking
- Design Token
- Design Tool
- Desirability
- Disabled
- Doherty Threshold
- Double Diamond
- Drag and Drop
- Drawer
- Duration
- Easing
- Efficiency
- Elevation
- Empathize
- Empty State
- Empty State Copy
- Error Message
- Error Prevention
- Error State
- Eye Tracking
- Faceted Filter
- Feedback
- Figma
- Findability
- First Click Test
- Fitts's Law
- Five Second Test
- Focus
- Focus Ring
- Font Fallback
- Font Weight
- Forced Continuity
- Gestalt Principles
- Gesture
- Global Navigation
- Global Token
- Graceful Degradation
- Grid System
- Guerrilla Test
- Gutter
- Hamburger Menu
- Happy Path
- Heatmap
- Heuristic Evaluation
- Hick's Law
- Hover
- Human Interface Guidelines
- Iconography
- Ideate
- Illustration
- Infinite Scroll
- Information Architecture
- Instance
- Interaction Design
- Interaction Designer
- Internationalization
- Jakob's Law
- Keyboard Navigation
- Labeling
- Layout
- Learnability
- Letter Spacing
- Line Height
- Loading State
- Local Navigation
- Localization
- Material Design
- Mega Menu
- Memorability
- Mental Model
- Micro-interaction
- Microcopy
- Miller's Law
- Mobile First
- Mockup
- Modal
- Moderated Test
- Molecule
- Moodboard
- Motion Design
- Nagging
- Navigation
- Neutral Color
- Nielsen's Heuristics
- Operable
- Optimistic UI
- Organism
- Pagination
- Pattern Library
- Perceivable
- Placeholder
- Platform Guideline
- Popover
- Preference Test
- Primary Color
- Privacy Zuckering
- Product Designer
- Progress Indicator
- Progressive Disclosure
- Progressive Enhancement
- Prototype
- Radio Button
- Redline
- Reduced Motion
- Responsive Design
- Roach Motel
- Robust
- Safe Area
- Screen Reader
- Search UX
- Select
- Semantic Color
- Semantic Markup
- Session Replay
- Sidebar
- Signifier
- Sitemap
- Skeleton UI
- Slider
- Snackbar
- Spacing Scale
- Spring Animation
- Stepper
- Storybook
- Style Guide
- Success State
- System Usability Scale
- Tab Bar
- Table
- Tabs
- Task Flow
- Taxonomy
- Template
- Terminology Consistency
- Test
- Text Input
- Theme
- Toast
- Toggle
- Tooltip
- Touch Target
- Transition
- Tree Testing
- Type Scale
- Typeface
- Typography
- UI Component
- UI Designer
- UI State
- Understandable
- Unmoderated Test
- Usability
- Usability Metric for User Experience
- Usefulness
- User Experience
- User Flow
- Utility Navigation
- UX Designer
- UX Honeycomb
- UX Research Methods
- UX Researcher
- UX Writer
- UX Writing
- Variable Font
- Variant
- Visual Design
- Visual Hierarchy
- Voice and Tone
- Web Content Accessibility Guidelines
- White Space
- Wireframe
Data and analytics
112 terms
- A/B Test
- Absolute Metric
- Analysis Method
- Analytical Data Store
- Analytics Engineer
- Anomaly Detection
- Anonymization
- Backfill
- Batch Processing
- BI Analyst
- Causation
- Classification
- Client-side Tracking
- Clustering
- Completeness
- Confidence Interval
- Confounding Variable
- Control Group
- Correlation
- Dashboard
- Data Analyst
- Data and Analytics
- Data Catalog
- Data Governance
- Data Lake
- Data Lineage
- Data Loss
- Data Mart
- Data Pipeline
- Data Quality
- Data Scientist
- Data Validation
- Data Visualization
- Data Warehouse
- Descriptive Analysis
- Diagnostic Analysis
- Dimension Table
- Dimensional Modeling
- Drill-down
- Event
- Event Property
- Event Tracking
- Experiment Log
- Experimentation
- Extract-Load-Transform
- Extract-Transform-Load
- Fact Table
- Feature
- Freshness
- Funnel Analysis
- Goodhart's Law
- Holdout
- Idempotent Pipeline
- Identity Resolution
- Input Metric
- Machine Learning
- Mart Layer
- Mean
- Median
- Metric
- Metric Definition
- Metric Tree
- Minimum Detectable Effect
- ML Engineer
- MLOps
- Model Drift
- Multivariate Test
- Naming Convention
- Novelty Effect
- Outlier
- Output Metric
- Overfitting
- p-value
- Path Analysis
- Peeking Problem
- Percentile
- Personally Identifiable Information
- Precision and Recall
- Predictive Analysis
- Randomization
- Ratio Metric
- Raw Layer
- Recommendation
- Regression
- Report
- Retention Analysis
- RFM Analysis
- Sample
- Sample Ratio Mismatch
- Sample Size
- Segment Analysis
- Selection Bias
- Self-serve Analytics
- Server-side Tracking
- Simpson's Paradox
- Single Source of Truth
- Staging Layer
- Standard Deviation
- Statistical Power
- Statistical Significance
- Statistics
- Stream Processing
- Supervised Learning
- Survivorship Bias
- Tracking Plan
- Training Data
- Treatment Group
- Unsupervised Learning
- User Identifier
- User Property
- Variance
- Workflow Orchestrator
Marketing
238 terms
- A/B Testing Tool
- AARRR
- Ad Fatigue
- Ad Format
- Ad Metrics
- Ad Pricing Model
- Ad Targeting
- Affiliate Marketing
- AI Overview
- AIDA Model
- Alimtalk
- Ambassador
- Anchor Text
- Answer Engine Optimization
- Answer Extractability
- App Install Ad
- App Store Optimization
- App Tracking Transparency
- Attribution
- Attribution Window
- Backlink
- Battlecard
- Bidding Strategy
- Blog Post
- Bottom of Funnel
- Brand
- Brand Awareness
- Brand Equity
- Brand Guideline
- Brand Identity
- Brand Lift
- Brand Marketer
- Brand Recall
- Call to Action
- Canonical Tag
- Case Study
- Category Creation
- Channel Mix
- Chief Marketing Officer
- Citability
- Click-through Rate
- Click-to-Open Rate
- Cohort Analysis
- Community Building
- Competitive Intelligence
- Content Audit
- Content Marketer
- Content Marketing
- Content Quality
- Content Repurposing
- Content Strategy
- Contextual Targeting
- Conversion Rate
- Conversion Tracking
- Cookie Consent
- Core Web Vitals
- Cost per Action
- Cost per Click
- Cost per Install
- Cost per Lead
- Cost per Mille
- Cost per View
- Crawl Budget
- Crawling
- Creative Testing
- Crisis Communication
- CRM Marketer
- CRM Marketing
- Custom Audience
- Customer Acquisition Cost
- Customer Data Platform
- Customer Journey
- Customer Relationship Management
- Customer Story
- Deliverability
- Demand Generation
- Demographic Targeting
- Digital PR
- Display Ad
- Domain Authority
- Dormant User
- Drip Campaign
- Duplicate Content
- E-E-A-T
- Earned Media
- Ebook
- Editorial Calendar
- Email Marketing
- Embargo
- Engagement Rate
- Evergreen Content
- Featured Snippet
- First-party Data
- First-touch Attribution
- Frequency
- General Data Protection Regulation
- Generative Engine Optimization
- Geo Targeting
- Go-to-Market Strategy
- Growth Marketer
- Guest Posting
- Head Keyword
- Heading Structure
- hreflang
- Image Alt
- Impression
- In-app Message
- Inbound Marketing
- Incrementality
- Indexing
- Influencer Marketing
- Interest Targeting
- Internal Link
- Keyword Cannibalization
- Keyword Difficulty
- Keyword Research
- Keyword Stuffing
- Knowledge Panel
- Landing Page
- Last-touch Attribution
- Launch Plan
- Lead
- Lead Magnet
- Lead Nurturing
- Lead Scoring
- Lifecycle Marketing
- Lifetime Value
- Link Building
- llms.txt
- Local SEO
- Logo
- Long-tail Keyword
- Lookalike Audience
- LTV to CAC Ratio
- Marketing
- Marketing Automation
- Marketing Channel
- Marketing Consent
- Marketing Dashboard
- Marketing Funnel
- Marketing Manager
- Marketing Measurement
- Marketing Mix
- Marketing Mix Modeling
- Marketing Operations
- Marketing Privacy Regulation
- Marketing Qualified Lead
- Marketing Strategy
- Marketing Technology
- Media Kit
- Media Relations
- Messaging
- Messaging House
- Meta Description
- Middle of Funnel
- Mobile Friendliness
- Mobile Measurement Partner
- Multi-touch Attribution
- Naming
- Native Ad
- Newsletter
- Off-page SEO
- Omnichannel
- On-page SEO
- Open Rate
- Opt-in
- Opt-out
- Organic Channel
- Organic CTR
- Organic Social
- Outbound Marketing
- Owned Media
- Paid Media
- Payback Period
- Perceptual Map
- Performance Marketer
- Performance Marketing
- Personal Information Protection Act
- Personalization
- Pillar Page
- Positioning
- Positioning Statement
- Postback
- Press Release
- Product Marketing
- Product Qualified Lead
- Public Relations
- Push Notification
- Reach
- Rebranding
- Redirect
- Referral Program
- Retargeting
- Return on Ad Spend
- Rich Snippet
- robots.txt
- Sales Enablement
- Sales Qualified Lead
- Schema.org Markup
- Search Ad
- Search Engine Optimization
- Search Engine Results Page
- Search Intent
- Search Volume
- Segmentation
- Segmentation-Targeting-Positioning
- Short-form Video
- Social Ad
- Social and Community
- Social Listening
- Structured Data
- Tag Manager
- Tagline
- Targeting
- Technical SEO
- Thin Content
- Third-party Cookie
- Title Tag
- Tone and Manner
- Top of Funnel
- Topic Cluster
- Toxic Backlink
- Tracking Pixel
- Triggered Message
- Unique Selling Proposition
- Unsubscribe Rate
- User Generated Content
- UTM Parameter
- Value Proposition
- Video Ad
- View-through Conversion
- Viral Coefficient
- Web Analytics
- Webinar
- Whitepaper
- Winback
- XML Sitemap
- Zero-click Search
Growth
73 terms
- AARRR Stages
- Acquisition
- Acquisition Channel
- Activation Stage
- At-risk User
- Bottom-up Adoption
- Cancellation Survey
- Channel Fit
- Channel Saturation
- Churn Prevention
- Churn Signal
- Cold Start Problem
- Compounding Growth
- Content Loop
- Conversion Rate Optimization
- Direct Traffic
- Double-sided Incentive
- Engagement
- Experiment Backlog
- Experiment Velocity
- Friction
- Funnel Leak
- Gamification
- Growth
- Growth Accounting
- Growth Analytics
- Growth Engineer
- Growth Experiment
- Growth Hypothesis
- Growth Lead
- Growth Loop
- Growth Model
- Growth Sprint
- Growth Team
- Hook Model
- Invite Flow
- Leaky Bucket
- Local Maximum
- Magic Number
- Network Effect
- North Star Decomposition
- Notification Fatigue
- Notification Strategy
- Organic Acquisition
- Paid Acquisition
- Paid Loop
- PLG Tactics
- Power User Curve
- Progressive Profiling
- Quick Ratio
- Reactivation Campaign
- Referral
- Referral Growth
- Retention Stage
- Revenue
- Save Offer
- Self-serve Signup
- Signup Flow
- Social Login
- Social Proof
- Streak
- Team Invite
- Time to Wow
- Trigger
- Urgency
- Usage Frequency Ratio
- Usage-based Upgrade
- Value First
- Variable Reward
- Viral Loop
- Viral Surface
- Win Rate
- Word of Mouth
Sales
80 terms
- Account Executive
- Account Manager
- Account-based Marketing
- Auto-renewal Clause
- Average Deal Size
- BANT
- Business Development Representative
- Buying Committee
- Champion
- Channel Sales
- Chief Revenue Officer
- Closed Lost
- Closed Won
- Closing
- Cold Call
- Cold Email
- Commission
- Competitor Objection
- Consultative Selling
- Contract Term
- Contracting
- Deal
- Deal Stage
- Decision Maker
- Discount Policy
- Discovery Call
- Disqualification
- Enterprise Sales
- Feel-Felt-Found
- Field Sales
- Gatekeeper
- Ideal Deal Profile
- Inside Sales
- Land and Expand
- Master Service Agreement
- MEDDIC
- Negotiation
- Non-disclosure Agreement
- Objection Handling
- One-sheeter
- Opportunity
- Pilot Contract
- Pipeline Coverage
- Pitch Deck
- Price Objection
- Product Demo
- Proposal
- Prospect
- Prospecting
- Purchase Order
- Qualification
- Quota
- Quote
- Reference Call
- Revenue Operations
- ROI Calculator
- Sales
- Sales Cadence
- Sales Collateral
- Sales Cycle
- Sales Development Representative
- Sales Engineer
- Sales Forecast
- Sales Handoff
- Sales Motion
- Sales Operations
- Sales Pipeline
- Sales Playbook
- Sales Stack
- Sales Velocity
- Sandbagging
- Security Questionnaire
- Solution Selling
- SPIN Selling
- Status Quo Bias
- Territory
- Timing Objection
- Transactional Sales
- Warm Lead
- Win Rate
Customer success
47 terms
- Adoption
- Advocacy
- Certification
- Chatbot
- Churn Reason
- Contraction
- Customer Advisory Board
- Customer Education
- Customer Effort
- Customer Health
- Customer Lifecycle
- Customer Onboarding
- Customer Success
- Customer Success Manager
- Customer Success Metrics
- Downgrade
- Escalation Path
- Expansion
- FAQ
- First Response Time
- First Value Milestone
- Gross Revenue Retention
- Health Score
- Help Document
- Knowledge Base
- Macro
- Net Revenue Retention
- Onboarding Specialist
- Quarterly Business Review
- Red Account
- Release Communication
- Renewal
- Renewal Forecast
- Resolution Time
- Retention Management
- Success Plan
- Support Agent
- Support Operations
- Support SLA
- Support Ticket
- Technical Support
- Ticket Deflection
- Tiered Support
- Time to First Value
- Training Session
- Usage Depth
- Usage Signal
People
99 terms
- 30-60-90 Plan
- 360 Feedback
- Attrition
- Autonomy
- Base Salary
- Benefits
- Bonus
- Buddy System
- Burnout
- Calibration
- Career Framework
- Cascading Goals
- Chief Human Resources Officer
- Cliff
- Compensation
- Core Values
- Counter Offer
- Culture Interview
- Diversity, Equity, Inclusion
- Dotted Line
- Employee Lifecycle
- Employee Net Promoter Score
- Employee Onboarding
- Employee Referral
- Employee Retention
- Employer Branding
- Engagement Survey
- Equity Compensation
- Exit Interview
- Feedback
- Flexible Hours
- Functional Organization
- Goal Setting
- Headcount
- Hiring
- Hiring Manager
- HR Business Partner
- HR Manager
- Inbound Application
- Individual Contributor Track
- Individual Development Plan
- Internal Mobility
- Job Description
- Job Family
- Job Level
- Key Performance Indicator
- Key Result
- Layoff
- Manager Track
- Matrix Organization
- Objective
- Objectives and Key Results
- Offboarding
- Offer
- Offer Acceptance Rate
- One-on-one
- Org Chart
- Organizational Culture
- Organizational Structure
- Pay Band
- Peer Review
- People
- People Operations
- Performance Improvement Plan
- Performance Management
- Performance Review
- Preboarding
- Probation Period
- Product-oriented Organization
- Promotion
- Psychological Safety
- Quiet Quitting
- Radical Candor
- Ramp-up Time
- Recruiter
- Reference Check
- Reorganization
- Reporting Line
- Restricted Stock Unit
- Sabbatical
- Screening
- Selective Working Hours
- Severance
- SMART Goal
- Sourcing
- Span of Control
- Stock Option
- Stretch Goal
- Take-home Assignment
- Talent Pool
- Technical Interview
- Time to Hire
- Total Rewards
- Transparency
- Turnover Rate
- Unlimited PTO
- Vesting
- Work Arrangement
- Workation
Strategy
71 terms
- Acquihire
- Advisor
- All-hands
- Annual Plan
- Asset-light Model
- Blue Ocean
- Board Deck
- Board Meeting
- Board of Directors
- Business Continuity
- Business Model
- Business Model Canvas
- Business Review
- Chief Executive Officer
- Chief Operating Officer
- Co-founder
- Company Priority
- Competitive Advantage
- Contingency Plan
- Corporate Strategy
- Cost Structure
- Customer Concentration Risk
- Disruptive Innovation
- Diversification
- Early Stage
- Environmental, Social, Governance
- Exit
- Flywheel
- Focus Strategy
- Founder
- Governance
- Growth Stage
- Ideation Stage
- Initial Public Offering
- Innovation Management
- Innovator's Dilemma
- Integration Partner
- Intrapreneurship
- Key Person Risk
- Memorandum of Understanding
- Mergers and Acquisitions
- Mission
- Moonshot
- New Business Development
- Original Equipment Manufacturer
- Partnership
- PESTEL Analysis
- Planning Cycle
- Porter's Five Forces
- Quarterly Planning
- Regulatory Risk
- Reputational Risk
- Reseller
- Resource Allocation
- Revenue Model
- Risk Management
- Scale-up
- Shareholder
- Shareholders Meeting
- Startup Stage
- Strategic Alliance
- Strategic Priority
- Strategy
- SWOT Analysis
- Three Horizons
- Two-sided Market
- Unit Economics
- Vertical Integration
- Vision
- Voting Right
- War Room
Finance
83 terms
- Accelerator
- Accountant
- Accounts Receivable
- Accrual Accounting
- Angel Investor
- Annual Recurring Revenue
- Anti-dilution
- Average Revenue per Account
- Average Revenue per User
- Balance Sheet
- Billing Operations
- Break-even Point
- Bridge Financing
- Bridge Round
- Budget
- Burn Multiple
- Burn Rate
- CAC Payback Period
- Capital Expenditure
- Capitalization Table
- Cash Flow Statement
- Cash Management
- Chargeback
- Chief Financial Officer
- Churned MRR
- Common Stock
- Comparable Analysis
- Contribution Margin
- Convertible Note
- Cost of Goods Sold
- Deferred Revenue
- Dilution
- Discounted Cash Flow
- Down Round
- Drag-along Right
- Due Diligence
- Dunning
- EBITDA
- Expansion MRR
- Finance
- Finance Manager
- Financial Forecast
- Financial Planning and Analysis
- Financial Statements
- Fundraising
- General Partner
- Gross Margin
- Income Statement
- Investor Deck
- Invoice
- Limited Partner
- Liquidation Preference
- Monthly Recurring Revenue
- Multiple
- Net Income
- Net New MRR
- New MRR
- Operating Expenses
- Operating Profit
- Option Pool
- Payment Gateway
- Post-money Valuation
- Pre-money Valuation
- Pre-seed
- Preferred Stock
- Profitability
- Proration
- Refund
- Revenue
- Rule of 40
- Runway
- SaaS Metrics
- Seed Round
- Series A
- Series B
- Simple Agreement for Future Equity
- Tag-along Right
- Tax Invoice
- Term Sheet
- Unicorn
- Valuation
- Venture Capital
- Working Capital
Legal and security
70 terms
- Access Review
- Accessibility Law
- Advertising Regulation
- AI Act
- AI Bias
- AI Governance
- Asset Inventory
- Audit
- Breach Notification
- Business Registration
- Business Regulation
- Chief Information Security Officer
- Compliance Manager
- Consent
- Consumer Protection
- Contracting Practice
- Control
- Copyleft
- Copyright
- Cross-border Transfer
- Data Controller
- Data Minimization
- Data Processing Agreement
- Data Processor
- Data Protection Officer
- Data Subject
- Dispute Resolution
- E-commerce Act
- Electronic Financial Transactions Act
- Evidence
- Force Majeure
- Governing Law
- Human in the Loop
- In-house Counsel
- Incident Response Plan
- Indemnification
- Intellectual Property
- ISMS-P
- ISO/IEC 27001
- Labor Law
- Legal and Security
- Legitimate Interest
- License Compliance
- Limitation of Liability
- Model Transparency
- Online Sales Report
- Open Source License
- Patent
- Personal Data Protection
- Phishing Drill
- Privacy Policy
- Purpose Limitation
- Retention Period
- Right to Access
- Right to Erasure
- Security Compliance
- Security Governance
- Security Policy
- Security Training
- SOC 2
- Statement of Work
- Termination Clause
- Terms of Service
- Trade Secret
- Trademark
- Training Data Rights
- Vendor Assessment
- Warranty
- Working Hour Cap
- Zero Trust